Blogging in higher ed
I typically find that many instances of blogging in higher education fall in to a few categories. Faculty will often use blogs as a forum for documenting their research and teaching efforts. Many degree programs use blogs as an electronic portfolio tool for their students. Others, like the Reynolds Journalism Institute Blog serve a pure public relations function and tout the work the institution is doing.
At my alma mater, The Missouri School of Journalism, aspiring journalists use blogs to examine the dynamics of grassroots journalism. A great example of this can be found in MyMissourian.com. MyMissourian is citizen journalism at its purest, allowing anyone in the community to post news stories and take the role of editor.
Blogging as a corporate employee
While my customers in higher education leverage blogs to meet a variety of communication and archiving needs, as a businessperson, my peers and I are sometimes challenged when it comes to utilizing the blogosphere for our own professional forums. Many large companies have strict policies around employee blogging, especially if blog topics and themes align closely with the company's business or products. A quick search reveals dozens of corporate blogging policies. While some are more strict than others, it is easy to see how many corporate employees might feel it best to err on the side of caution, and avoid blogging about their professional endeavors entirely.
____________________________________________
References
Mclellan, M. (2010) RJI blog: seeking sustainability: the business of nonprofit
news. Retrieved April 6, 2010 from http://rjiblog.org/2010/04/26/
seeking-sustainability-the-business-of-nonprofit-news/
My missourian. (2010) Retrieved April 6, 2010 from
http://mymissourian.com/a-guide-to-submissions/
The New PR Wiki. (2010) Retrieved April 6, 2010 from http://bit.ly/smpolicies
No comments:
Post a Comment